SEO San Diego - How SEO Works

SEO Road Map


SEO San Diego: Road Map to Success

SEO or Search Engine Optimization is based on the premise website need to be optimized for search engines like Google. Google, Yahoo, MSN and other specialty search engines, rely on focused information or content in order to rank websites according to search term relevance. Search term relevance is based on the focus of the website and its content. Consumers search for information using specific search terminology, words or phrases. Websites that contain search terms within content that are used by consumers at sufficient concentration rank well. Websites that do not contain sufficient keyword content typically rank lower. Thus, SEO or Search Engine Optimization exists in order to develop websites that rank well based on specific search terms used by consumers.

SEO San Diego: How Search Engines Work

Google and other search engines are Robots that scan and index websites according to rules or algorithms created internally by search engine companies. In essence, search engines are computers reading computers. All search engines regularly scan or read, and index websites. When websites are scanned or read, the content or text within the site is reviewed to determine its focus and relevance. Advanced rules structures or algorithms ultimately determine how websites compare to each other based on their content. Websites are ranked according to the quantity and quality of keyword content. Individual search terms, reflected within website content, determine website search return ranking when consumers search using specific terminology, words or phrases.

SEO San Diego: Search Engine Rules

Search engine rules or algorithms exist in order to provide the most relevant information possible as a result of keyword searches. Websites are stacked or ranked in a search return order based on their search term relevance. Websites with the greatest content relevance to search terms used rank higher based on competition. Search engine rules were created to ensure highest ranked websites, based on specific search terms, provide the most relevant information. However, rules quickly evolved to keep up with Spammers attempting to stuff or manipulate website keyword content in order to gain higher rankings. Google, Yahoo, MSN rules continue to become increasingly sophisticated to penalize illegitimate optimization practices.

SEO San Diego: How to Optimize Websites

Website optimization means websites represent a specific subject and content focus. Websites that are too general or lack sufficient keyword content are not optimized. Depending upon the market, small websites with limited keyword content cannot compete with large mega information sites. Vertical or specialty markets with less head-to-head competition generally require less keyword content to rank well. Search engine business models are based on supplying consumers with the most relevant information based on search terms use. When search engines deviate from their core business of supplying consumers with the relevant information via websites in top search return positions, consumers search elsewhere using other search engines. Google dominates the search engine market as Google's search engine search returns continue to be the most relevant. Website optimization was never intended to be complicated. The Internets original intention was to share information. Search engines job is to organize Internet information according to its relevance. Website with low relevance remain at the bottom of the stack.